Television news - which has played a crucial role in the world's most momentous events, from wars and royal weddings to mankind's first steps on the Moon - is in the midst of a digital-fuelled revolution.
In its early years, TV news was monopolised by large corporations and state broadcasters, who controlled what went on air and when.
Then technological advances in the 1980s enabled billionaires like Ted Turner and Rupert Murdoch to muscle in and beam 24-hour news channels across the world via cable and satellite.
Today, we are living through a third, turbulent iteration: streaming over the internet is radically changing how television is produced, watched and delivered.
It has so dramatically lowered the costs of entry into what was once the exclusive domain of governments, multinationals and tycoons that almost anyone can now set up their own global news channel. But in such a fragmented world, awash with "fake news", who and what can we trust?
The author, Zafar Siddiqi, is an entrepreneur who has launched and run four news channels across three continents in the past three decades. TV News 3.0 is a stimulating and authoritative step-by-step manual to how to follow in his footsteps, whether you're a would-be entrepreneur, a media student, an investor or an industry insider. Even if you're just interested in TV news and its effect on mankind, the book will give you a fascinating insight into how it works and why it does what it does.
You will learn:
How to hire great people to help make your TV business dream happen;
How to write a compelling business plan that will make investors back your venture;
How to raise tens of millions of pounds in investment - and from whom;
What it takes to make great TV news stories and programmes;
How to avoid mistakes; and...
The three essential attributes every TV news channel needs to prosper.
