Ultimate Guide to Instagram for Business

by Kim Walsh Phillips

Overview

SELL MORE WITH INSTAGRAM

Are you ready to tap into Instagram’s booming network of 600 million viable customers? With the Ultimate Guide to Instagram for Business, social media marketing expert Kim Walsh-Phillips gives you the tools you need to get your due return on investment out of Instagram. From cross-platform branding and marketing advice to practical blueprints for funneling followers, this guide unlocks the secrets successful entrepreneurs use to drive sales directly from Instagram, become experts in their field, and grow their business.

Learn how to:

• Set up an Instagram marketing funnel that converts followers into customers
• Run effective, lead-generating campaigns with trending hashtags, exclusive contests, and product launches
• Grow your Instagram following with The 21-Day Blueprint
• Leverage your Instagram brand to reach celebrity status and gain a competitive advantage
• Post Instagram stories and live videos to grow your follower base and drive sales
• Build content with a Quick-Start Lead Magnet Blueprint that will attract your ideal customers

Your followers are ready to take action — give them a reason! Whether you're new to the Instagram world or you're not sure how to get more out of your profile, this guide is the perfect tool for entrepreneurs ready to promote themselves to millions of visual shoppers. With this guide's easy-to-use strategies, easy-to-adapt blueprints, and other great resources, you'll be ready to take the plunge!

Product Details

ISBN-13:	9781599186023
Publisher:	Entrepreneur Press
Publication date:	05/16/2017
Series:	Ultimate Series
Pages:	228
Sales rank:	1,053,082
Product dimensions:	7.90(w) x 9.80(h) x 0.60(d)

About the Author

Kim Walsh Phillips is the CEO of Elite Digital Group, a direct-response digital agency. She is an award-winning speaker, blogger, podcaster, author, and strategist. She lives in Long Branch, NJ.

Table of Contents

Acknowledgments xi

Introduction: Why Instagram for Business? How to Make It Work for Yours xiii

It Was a Letter That Changed Everything xv

#InstagramforBusiness Postables xx

Chapter 1 Questions, Questions: Understanding the Why of Instagram 1

Where Did Instagram Come from Anyway? 1

It's a Post, Not a Marriage 4

What Is a Sales Funnel? 8

Creating Your Marketing and Sales Path 15

#InstagramforBusiness Postables 16

Chapter 2 First Things First: Creating a Solid Foundation 17

The Laws of Direct-Response Marketing 17

How to Set Up Your Account for Maximum Success 22

#InstagramforBusiness Postables 35

Chapter 3 Putting on Your Fancy Outfit: Developing Your Instagram Brand 37

Developing Your Instagram Page Brand 38

Culture Branch with Josh Harcus of Hüify 42

#InstagramforBusiness Postables 47

Chapter 4 Starring You: Leveraging instagram for Premium Positioning 49

The Power of Stardom: How to Leverage Your Instagram Account to Strengthen Your Celebrity, Authority, and Expert Positioning 50

Getting Ready for Your Close-Up 51

Case Study: Growing and Monetizing Your Instagram Marketing with Anthony Carbone of WolfMillionaire.com 56

#InstagramforBusiness Postables 64

Chapter 5 Sometimes It Is a Popularity Contest: Growing Your Instagram Following 65

The Power of the Hashtag, and How to Make Yours Count 69

Spin the Wheel! Running a Contest on Instagram 76

Ten Steps to Your Instagram Contest 78

Apps You Can Use to Run Your Instagram Contests 81

Growing Your Follower Base 82

The 21-Day Blueprint for Growing Your Instagram Followers 94

How Nathan Chan Grew Foundr to More Than 10,000 Followers in Less Than a Month 97

#InstagramforBusiness Postables 103

Chapter 6 All About the ROI: Getting Superior Leads from Instagram 105

Prospecting Wisely 106

Courting Your Instagram Followers into Buyers 107

Getting Your Instagram ROI On: Creating Your Sales Funnel 109

A Quick-Start Lead Magnet Blueprint 112

Your Instagram Marketing Funnel, with Oliver Billson of OliverBillson.com 114

#InstagramforBusiness Postables 120

Chapter 7 Building Trust with Your Instagram Tribe 121

Blogging to Convert Instagram Followers to Customers 122

The Dos and Don'ts of Emailing Your List 131

#InstagramforBusiness Postables 137

Chapter 8 Cha Ching! Driving Sales from Your Instagram Page 139

How to Drive Prospects from Instagram Followers to Customers for Life 141

Choices and More Choices: Sales Campaign Ideas You Can Use 145

How to Drive More Sales in One Day Than You Do All Year, with Dave Dee, the Monetization Master 150

#InstagramforBusiness Postables 159

Chapter 9 Your Instagram Product Launch Formula 161

Creating an Audience Avatar 163

Developing a Whisper Campaign to Create Buzz 170

Building Your Launch List 171

Create a Strong Desire 174

A Seven-Day Schedule for Promoting Your Lead Magnet 174

The Instagram Ad Campaign Blueprint 178

Driving Sales with Instagram Ads, with Lindsay Marder of Digital Marketer 189

From Online to Offline with Shaun Buck 193

#InstagramforBusiness Postables 196

Chapter 10 Instagram Stories and Instagram Live: Your 15-Plus Seconds of Fame 197

Instagram Stories 197

Instagram Live 201

Building an Instagram Empire with Codie Sanchez 202

Building Your Lux Tool Box with Instagram Apps for Success 206

Becoming Insta-Social with Entrepreneur 212

#InstagramforBusiness Postables 214

Chapter 11 The Final Word: Magical Results! 215

#InstagramforBusiness Postables 217

About the Author 219

Index 221