Ultimate Guide to Social Media Marketing

by Eric Butow, Stephanie Garcia, Roberto Blake, Amanda Robinson

Overview

Social media is always changing—but your goals aren’t. You need reach, visibility, and real results.

Ultimate Guide to Social Media Marketing, Second Edition gives you a clear, actionable plan to grow your brand across today’s major platforms. Written by top marketing experts Eric Butow, Stephanie Garcia, Amanda Robinson, and Roberto Blake, this practical guide covers Facebook, Instagram, LinkedIn, TikTok, YouTube, and more.

You’ll learn how to craft a strategy that fits your business, create high-impact content, use video effectively, and track what’s working. It also includes the latest on paid ads, influencer marketing, and AI tools that streamline your workflow—without sounding robotic.

Perfect for solopreneurs, marketing teams, or anyone tired of random posting and poor engagement.

Key topics include:

• social media marketing
• Facebook ads
• influencer marketing
• AI tools; LinkedIn tactics
• video content
• content strategy
• YouTube for business
• small business growth
• marketing for beginners

If you’re serious about results—not just reach—this is your guide.

Product Details

ISBN-13:	9781642011845
Publisher:	Entrepreneur Press
Publication date:	09/02/2025
Series:	Ultimate Guide
Edition description:	2nd ed.
Pages:	220
Product dimensions:	8.00(w) x 10.00(h) x 0.00(d)

About the Author

ERIC BUTOW is the owner of Butow Communications Group (BCG) in Jackson, California. BCG offers writing, online marketing, and website development services. Eric has authored or co-authored 51 books, most recently Grow Your Business and Ultimate Guide to Influencer Marketing.

STEPHANIE GARCIA is a live video strategist and co-founder of Agorapulse’s video marketing agency. She helps brands create compelling livestream content and has trained marketing teams at Meta, LinkedIn, and NASA.

ROBERTO BLAKE is a creative entrepreneur, public speaker, and founder of Awesome Creator Academy. He helps content creators grow profitable businesses through smart strategy and regularly produces videos and keynotes on creative entrepreneurship and online marketing.

AMANDA ROBINSON is the founder of The Digital Gal, specializing in Facebook and Instagram advertising. She is a certified Meta Lead Trainer and a frequent speaker at industry events, where she teaches marketers how to master paid social strategies.

Table of Contents

Foreword Andrew Pete, founders of andrewandpete.com vii

Preface ix

What to Expect in This Book x

Chapter 1 The Power of Social Media 1

Being Social on Social Media 3

How Online Relationships Benefit Offline 4

Chapter 2 Understand Today's Social Networks 7

Facebook 8

LinkedIn 11

YouTube 14

Instagram 16

Twitter 19

WhatsApp 21

Pinterest 22

Snapchat 25

Reddit 26

TikTok 29

Chapter 3 The Roles of Social Media and Content Marketing 33

Social Sharing 34

Authority Building 35

Broadcast Teaching 38

Influencer Marketing 39

Dark Social Media 40

Paid Social Media 41

At the End of the Day 41

Chapter 4 Craft Your Social Media Strategy 43

Determine Your Strengths 44

Determine Your Assets 44

Determine Your Goals 46

Determine Your Plan 47

Chapter 5 Understand Today's Format Types 57

Graphic Requirements 58

Photos in Your Posts 63

Social Network Icon Rules 66

Video Requirements 73

Link Requirements 81

Chapter 6 Create Images for Social Media 85

Determine Image Criteria 86

How to Find Great Images 87

Social Media Imagery Best Practices 89

Recommended Tools 92

Chapter 7 Create Video for Social Media 97

Why Video Is Effective 98

Publishing and Broadcasting Social Video 100

Live Video Tactics 102

Recorded Video Tactics 104

Short vs. Long Videos 104

Video Gear 105

Video Best Practices 106

Chapter 8 Leverage Chatbots and Automation 109

Chatbots Defined 110

How to Start Your First Chatbot 116

Chapter 9 Leverage Paid Social Media 123

Google Ads 123

Facebook Ads 124

The Power of Search + Remarketing 125

Other Platforms 126

Wrapping Up 132

Chapter 10 Leverage Influencer Marketing 133

What Influencer Marketing Really Means 134

How to Identify Influencers to Work With 135

How to Spark Relationships 137

How to Work with Influencers 140

Influencer Marketing Administrative Details 143

What Influencer Marketing Success Looks Like 144

Chapter 11 Repurpose and Reuse Social Content 147

Technique 1: Live Video 148

Technique 2: User-Generated Content 149

Technique 3: Embedded Social Media Posts 150

Technique 4: Turn Discussions Into Blog Posts 151

Technique 5: Ask Questions 151

Chapter 12 Build Your Marketing Team 153

Internal vs. External Team 154

Team Roles 155

Assembling Your Team 157

Team Documentation and Support 158

Recommended Tools 159

Chapter 13 Measure Success 161

Understanding Analytics 162

Qualitative Metrics 164

Quantitative Metrics 164

Tools 172

What's Next 175

Chapter 14 Adapt to a Changing Medium 177

Follow the Path 178

Take a Beat 179

Have a Go 179

Get on Board 182

Correct the Course 183

Appendix

Resources 185

Editing Images 185

Social Media Blogs and Bloggers 185

Social Media Communities 186

Social Media Management Tools 186

Sourcing Images 186

For More Reading 187

Glossary 189

About the Authors 201

Eric Bucow 201

Jenn Herman 201

Stephanie Liu 202

Amanda Robinson 202

Mike Allton 203

Index 205