Unconventional: A Memoir of Entrepreneurism, Politics, and Pot

Unconventional: A Memoir of Entrepreneurism, Politics, and Pot

Unconventional: A Memoir of Entrepreneurism, Politics, and Pot

Unconventional: A Memoir of Entrepreneurism, Politics, and Pot

eBook

$8.99  $9.99 Save 10% Current price is $8.99, Original price is $9.99. You Save 10%.

Available on Compatible NOOK devices, the free NOOK App and in My Digital Library.
WANT A NOOK?  Explore Now

Related collections and offers


Overview

2022 Grand Prize Finalist for The Eric Hoffer Award

2022 NYC Big Book Award Distinguished Favorite 

2022 Independent Press Award Distinguished Favorite 

2022 First Horizon Award Finalist 

2022 International Book Award Finalist: Nonfiction Cross-Genre 

An inspirational story about taking a chance, following your vision, and thriving in one of the US’s wildest emerging industries, 2022 Independent Press Award Distinguished Favorite Unconventional profiles Jamie Andrea Garzot’s journey as one of California’s legal cannabis industry pioneers.

Jamie Andrea Garzot was one of the least likely people to become a cannabis entrepreneur, advocate, and industry pioneer. She had no business background. She was not involved in politics. She had only a four-figure capital investment to start with. And, surprisingly, she had very limited experience with cannabis products. So how did Garzot find herself at the forefront of California’s cannabis movement?

In this inspirational memoir, Garzot describes her trajectory from a cannabis retail rookie navigating an unregulated market to a cannabis authority. During her time in the industry, she developed a wildly successful line of artisanal edibles, managed $12 million a year in all-cash sales, and became an advocate for cannabis legislation at the state capitol—all of which led to an eventual acquisition by High Times, one of the most recognized names in the industry. From office intrigues, personal crises, and shifting regulations to teamwork, innovation, and community leadership, Garzot, with good-natured humor, shares how thinking creatively, planning ahead, and forming connections in the most unlikely places contributed to her success in a continually shifting business landscape.

Unconventional is the story of an industry in its wild heyday, the inner workings of local and state government and cannabis’s dicey road to regulation, and the seismic changes in the way cannabis was distributed and sold. But it is also the story of one woman’s tenacious spirit and all the lessons she learned the hard way—by refusing to give power to fear, taking risks, building community in a volatile environment, and listening to what people wanted—and how staying true to her vision paid off every step of the way.

Anyone who has ever dreamed of following their gut and reinventing their life will be inspired by Garzot’s unusual and unconventional journey.


Product Details

ISBN-13: 9781954854406
Publisher: Girl Friday Books
Publication date: 04/19/2022
Sold by: Barnes & Noble
Format: eBook
Pages: 193
Sales rank: 995,018
File size: 1 MB

About the Author

With eleven years of cannabis industry expertise, Jamie Andrea Garzot is one of California’s pioneers. She has boots-on-the-ground experience as a cannabis retailer, an appointed city official, and an industry advocate.

Jamie has logged thousands of hours advocating for responsible cannabis regulation before the California State Legislature and providing policy analysis to local governments throughout her region. In August 2020, both of her groundbreaking businesses—530 Cannabis and Synergy—were acquired by the most globally recognized name in cannabis, High Times. Jamie remains a high-profile industry advocate, educator, and public speaker. She currently divides her time between San Diego and Sonoma counties where she and her partner, Jim, share their life with their growing menagerie.


With eleven years of lawful cannabis industry experience, Jamie Andrea Garzot is one of California’s pioneers, drawing from boots-on-the-ground experience as a state-licensed cannabis retailer, an appointed city official, and an industry advocate. Since 2009, Garzot has logged thousands of hours advocating for responsible cannabis regulation before the California State Legislature and provided cannabis policy guidance to local governments throughout the Northern California region. In August 2020, both of her groundbreaking businesses were acquired by the most globally recognized name in cannabis, High Times. Jamie remains a high-profile industry advocate, educator, and public speaker.

 

Table of Contents

Foreword Lori Ajax ix

Introduction xi

That Road 1

Insomnia 3

The Vision 10

The Green Lights 15

Finding My Voice 19

Legal Cannabis 101 26

The Accidental Expert 31

The Wild West 37

The Cops 46

The Motherless Daughter 50

The Husband 58

Edibles and Algebra 67

Small-Town Politics 76

The Three Little Piggies … and the Big Bad Wolf 81

Church, Jameson, and Laughter 88

The Capitol 91

The IRS 101

That Assemblymember 107

Crazy Is as Crazy Does 111

Synergy 119

Outreach, Sexual Reproduction, and Lube 128

The Cash 136

The Team 146

Greed 158

Epilogue 166

Afterword Jim Wood 171

Acknowledgments 175

About the Author 179

From the B&N Reads Blog

Customer Reviews