Understanding Advertising

by Emma Bernay, Emma Carlson Berne

Overview

Nobody believes they are influenced by advertising, but everybody is wrong about that. Advertising assaults us daily, on tv, on the internet, on the streets of our cities; everywhere we look and even when we don't think we're looking. Easy-to-understand text, simple infographics, and lots of examples helps kids learn how to crack the code of advertising and learn how to use their brains to decide what to buy rather than being manipulated into wanting things they don't need.

Product Details

ISBN-13:	9781543527155
Publisher:	Capstone
Publication date:	08/01/2018
Series:	Cracking the Media Literacy Code Series
Pages:	32
Product dimensions:	7.75(w) x 8.75(h) x (d)
Age Range:	8 - 10 Years

About the Author

Emma Carlson Berne has written more than a dozen books for children and young adults, including teen romance novels, biographies, and history books. She lives in Cincinnati, Ohio with her husband, Aaron, her son, Henry, and her dog, Holly.

Emma Carlson Berne has written numerous historical and biographical books for children and young adults, as well as young adult fiction. She lives in Cincinnati with her husband and two sons.

Emma Carlson Berne has written more than a dozen books for children and young adults, including teen romance novels, biographies, and history books. She lives in Cincinnati, Ohio with her husband, Aaron, her son, Henry, and her dog, Holly.

Emma Carlson Berne has written numerous historical and biographical books for children and young adults, as well as young adult fiction. She lives in Cincinnati with her husband and two sons.

Table of Contents

Chapter 1 Where are the ADS? 4

Chapter 2 300 Years of Advertising 10

Chapter 3 What Do ADS Do? 18

Chapter 4 The Future: Advertising Just for You 26

Glossary 30

Read More 31

Critical Thinking Questions 31

Internet Sites 31

Index 32

Interviews

Advertising affects everyone's life: readers will learn to crack the code of subliminal advertising and learn how to resist targeted ads and subliminal messages to become knowledgeable digital citizens; infographics help visual learners; historic and present-day stories bring the issue to life

Editorial Reviews

These two titles did a great job of building awareness of how word choice is used to convince, promote, and influence opinion in positive and negative ways. They also do a great job of giving examples of how advertising and propaganda subtly infiltrate all forms of media.

School Library Connection

11/01/2018
Gr 3–6—In today's world being barraged with media has become the norm; being media literate has therefore become essential for students. Advertising, propaganda, social media, and the news are explored here, both historically and currently, with an emphasis on the effect of modern technology. These topics are presented in a balanced manner. The authors aim to grow children into discerning, media-literate youngsters adept at making informed choices and opinions with their media experiences. To that end, readers are encouraged to think critically and to check the credibility of sources. Coverage is multinational, citing detailed examples from China, Russia, Iraq, and Germany in addition to the United States. The illustrations and formatting have kid appeal. VERDICT A necessary purchase for preparing children to navigate today's media-rich landscape.

School Library Journal