Understanding Companies and Markets: A Strategic Approach / Edition 1

by Bryan Lowes, Christopher Pass, Stuart Sanderson

Overview

This path-breaking new textbook brings together the two key areas of business policy and industrial economics to provide students with a powerful new framework for understanding the factors which influence a firm's choice of strategy and the market consequences of these strategic choices.
An ideal text for students of business strategy and industrial economics. A lecturer's manual is available free of charge to adopters.

Product Details

ISBN-13:	9780631190998
Publisher:	Wiley
Publication date:	09/20/1994
Series:	Understanding Business Strategy and the Market Environment
Pages:	324
Product dimensions:	6.86(w) x 9.70(h) x 0.97(d)

About the Author

Bryan Lowes is Lecturer in Managerial Economics, Christopher L. Pass is Lecturer in Management Economics and Stuart M. Sanderson is Senior Lecturer in Business Policy all at the Management Centre, University of Bradford, UK.

Table of Contents

Introduction. 1. Business Strategy: An Overview. 2. Industrial Economics: An Overview. 3. Company Objectives. 4. Company Management and Organisation. 5. Horizontal Expansion. 6. Vertical Expansion. 7. Conglomerate Expansion. 8. A Framework for Analyzing Markets and Competitiveness. 9. Costs. 10. Prices. 11. Product Differentiation. 12. Market Entry and Exit. 13. Multinational Companies. 14. Market Performance and Public Policy. Index.