Understanding Social Media and Entrepreneurship: The Business of Hashtags, Likes, Tweets and Stories

by Leon Schjoedt, Malin E. Brïnnback, Alan L. Carsrud

Overview

Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business development, and more. Despite the widespread cultural and social effects of social media in the way people communicate and interact, little research has addressed the role of social media in entrepreneurship. This book fills this gap by exploring the influence and consequences social media has on entrepreneurship at the individual level, group level, venture (firm) level and societal level. Specific social media platforms (e.g., Facebook, Twitter, Instagram, etc.) will be explored as well as topics such as gender, education and socioemotional wealth.

Product Details

ISBN-13:	9783030434526
Publisher:	Springer International Publishing
Publication date:	06/04/2020
Series:	Exploring Diversity in Entrepreneurship
Edition description:	1st ed. 2020
Pages:	218
Product dimensions:	6.10(w) x 9.25(h) x (d)

About the Author

Leon Schjoedt is an Entrepreneurship Research Scholar at Babson College, USA. Leon’s research focuses on entrepreneurial behavior—the intersection between entrepreneurship and organizational behavior. Leon has published more than 60 articles and book chapters.

Malin Brännback is Chaired Professor in International Business at Åbo Akademi University, School of Business and Economics, Finland where she received her doctorate in management science in 1996. She has been Vice Rector of the university and Dean of the Faculty of Social Sciences, Business and Economics. She has also been visiting Professor in Entrepreneurship at Skholm University School of Business (Sweden). She has published widely on entrepreneurship, biotechnology business, and knowledge management.

Alan L. Carsrud has served on the graduate faculties of SUNY-Brockport, Texas A&M University, The University of Texas at Austin, the University of Southern California, the Universityof California at Los Angeles, Bond University, the Australian Graduate School of Management, Florida International University, Ryerson University, and Abo Akademi University (Finland). He has published over 200 research papers and 12 books in psychology, management, entrepreneurship, and family business.

Table of Contents

Chapter 1. Social Media in an Entrepreneurship Context.- Chapter 2. Social Media: Exploring Entrepreneurial Opportunities.- Chapter 3. Social Media and Entrepreneurship—Exploring the Role of Digital Source Selection and Information Literacy.- Chapter 4. Effectual entrepreneur and the use of social media for opportunity recognition.- Chapter 5. Exploring the Gendered Nature of Digital Social Networks.- Chapter 6. How is Social Media Adopted by Entrepreneurial Teams?- Chapter 7. Entrepreneurship and Social Media Influencers in an Islamic Context.- Chapter 8. Social Media and Small Entrepreneurial Firms’ Internationalization.- Chapter 9. The Devil on the Entrepreneur's Shoulder - Analyzing the Relationship between Moral Disengagement, Founders’ Motives and Unethical Behavior of Entrepreneurs on Social Media.- Chapter 10.In Pursuit of Socioemotional Wealth: The Affordances of Social Media in Family Firms.

Editorial Reviews

Understanding Social Media and Entrepreneurship offers an extraordinary return on readers’ time. … this book will inform and inspire future inquiry. Each chapter provides references to much background reading, specific addressable research questions, as well as credible frameworks and compelling examples.” (Noah Barsky, International Small Business Journal ISBJ, November 28, 2020)

From the Publisher