Understanding the Music Business / Edition 1

by Richard Weissman

Overview

Understanding the Music Business offers students a current overview of the music business. Going beyond what most music business texts offer, Weismann delivers a contemporary approach that addresses the unanswered questions for today's music students, such as, "Is it really possible to make a living as musician?" Understanding the Music Business covers the basics in the first part of the text. This first section deals with the fundamentals of the industry, including recording, music publishing, agents, managers, radio and television, unions, the internet and new technology, and regional and international music markets. However, it is the second half of the text that breaks new ground by covering the career paths of new artists in the industry, the development and need for entrepreneurial skills, and the ways that individuals forge careers in the industry.

Product Details

ISBN-13:	9780132423137
Publisher:	Taylor & Francis
Publication date:	10/15/2009
Edition description:	Older Edition
Pages:	336
Product dimensions:	5.90(w) x 8.90(h) x 0.60(d)

Table of Contents

INTRODUCTION

Part I The Music Business and Its Components

1 THE RECORD INDUSTRY; A HISTORY AND GENERAL INTRODUCTION

A Brief History of Recording

How Major and Independent Labels Are Organized: Business and Creative Functions

Terms to Know

For Class Discussion

2 RECORD DISTRIBUTION AND PROMOTION

Record Distribution

Digital Distribution

Record Promotion

Payola and Other Illegal Promotions

Terms to Know

For Class Discussion

3 Record Deals

How Artists Get Record Deals

Recording Contracts

Why Few Artists Earn Royalties from Records

Financing Your Own Record

Piracy, Bootlegging, and File Sharing

4 INTERMEDIARIES: BOOKING AGENTS, PERSONAL MANAGERS, AND BUSINESS MANAGERS

Booking Agents

Self Booking

The College Market and Block Booking

Double Contracts

Band Franchises

Personal Managers

When Does An Act Need a Manager?

What Does A Manager Want in an Artist?

Pitfalls to Avoid

Finding A Manager

Business Managers

Terms to Know

For Class Discussion

5 TALENT UNIONS

The American Federation of Musicians (AFM)

AFTRA and SAG

Other Talent Unions

The Outlook for Talent Unions

Terms to Know

For Class Discussion

6 COPYRIGHT AND PERFORMANCE RIGHTS

Copyright

Infringement

Performance Rights Organizations: ASCAP, BMI, and SESAC

Publishing and the Songwriter

Music Publishers

Terms to Know

For Class Discussion

7 MUSIC PUBLISHING

Publishing Rights

Mechanicals

Printed Music

Print Publishers

Synchronization Rights

Grand Rights

The Outlook for Music Publishing

Terms to Know

For Class Discussion

8 REGIONAL MUSIC MARKETS

The Rise and Fall of Regional Scenes

Little Labels that Could: The Memphis Story

“Rhythm is Gonna Get You”: The Miami Sound Machine

Rap-a-Lot: Atlanta

Alternative Scenes

Specialized Scenes

Studio Dispersion and Regional Scenes

Terms to Know

For Class Discussion

9 SPECIALIZED MUSICAL STYLES

Classical Music

Jazz

Contemporary Christian Music

Latin Music

World Music

Hip-Hop Music

Children’s Music

Bluegrass, Folk, and Related Music

Other Musical Genres

Terms to Know

For Class Discussion

10 THE INTERNATIONAL MUSIC MARKETS

Similarities and Differences in International Music Markets

Role of Government

Unions

Legal Concerns

Immigration

Piracy in Emerging Markets

Touring

Cultural Matters

Terms to Know

For Class Discussion

Part II CAREERS AND ENTREPRENEURSHIP

11 MUSIC BUSINESS EDUCATION AND ENTREPRENEURSHIP

College Music Programs

What Students Should Look for in a Music Program

Music Business Education in the 21^st Century

Developing Entrepreneurial Skills

Establishing A Business: An Introduction

Taxes, Investments, and Savings

Long Term Careers

Terms to Know

For Class Discussion

12 SONGWRITING AND COMPOSING

Song Sharks

Contests

How Songwriters Get Songs Recorded

Collaboration

Resources

Can a Songwriter Succeed Outside the Major Music Markets?

Composing

Music Arrangers

Terms to Know

For Class Discussion

13 CAREERS IN MUSIC TEACHING

Teaching Individual and Group Lessons

Teaching in the School System

College Teaching

Instructional Books, Videos, and Clinics

Terms to Know

For Class Discussion

14 RECORDING CAREERS

Audio Engineering

Learning Audio Engineering

Operating a Studio

Engineering as a Career

Session Musicians

Record Production

Breaking In

What Producers Do

Production Styles

Hip-Hop Producers

A&R (Artist and Repertoire)

Producer Compensation

Gender and Race Discrimination

Producer Managers

Singing a Record Deal with a Producer

Terms to Know

For Class Discussion

15 CONCERT PROMOTION

The Concert Promotion Business

The Role of the Promoter

Promoting Non-Traditional Concerts

Terms to Know

For Class Discussion

16 MUSIC MERCHANDISING

Record Stores

Home Computers and the Growth of Digital Media

The Music Products Industry

Musical Instrument Retail Stores

Exporting Musical Products

Trade Shows

Terms to Know

For Class Discussion

17 INDIVIDUAL ENTREPRENEURSHIP

Randall Williams: Musician/Explorer

Mary Kadderly: Vocalist, Jazz Singer, and Actress

Noah Peterson: Jazz with an Open Mind

Tom May: Singer-Songwriter

Artie Traum: Versatile Musician

Mark Hanson: Teacher/Author

Michael Kearsey: Multi-talented Bass Player

Chris Daniels: Band Leader, Producer, College Professor

Mary Flower: Teacher/Performer

Otis Taylor: Bluesman

Misty River: The Power of Four

Conclusion

Terms to Know

For Class Discussion

18 THE FUTURE

Brave New World

Other Career Opportunities

Grants

Putting a Career Together

Terms to Know

For Class Discussion