Blake Irving
Denny and Leinberger capture the profound truths and deep realities of leading and marketing in a rapidly evolving world of digital platforms. The raw transparency we are experiencing through these platforms change the game entirely. It's no longer a manipulative ‘battle for your mind’ as Trout and Ries once said. It's a battle for hearts and raw conscience.
Ralph Whitehead
Trust has always been a valuable resource and its value is especially high today because it is now so scarce. The barriers-to-entry into the ranks of the trusted are high and likely to remain so. But Unfiltered Marketing shows the way forward. It is a unique source of guidance for breaking down barriers and regaining trust. Full of insightful, actionable advice.”
Joanna Coles
Steve and Paul have an unparalleled understanding of marketing and the value of raw experience—be it person to person or on Zoom. if you read this book you will be wiser and more successful in reaching people with your brand. “
Brian Solis
This is a time for raw, unfiltered, engagement. Denny and Leinberger will take you on a journey of personal and professional transformation to help you help those who matter most. You’ll learn how to rehumanize engagement. The result is the cultivation of a more meaningful and productive community where trust, truth, and the value of connection thrive once again.”
Ann Handley
A must-read guide to making sense of our topsy-turvy world—a world in the midst of cultural, social, business, and tech changes (to name but a few). Useful in marketing, sales, operations, or… (frankly)… in navigating modern life.
Anne Bologna
I'm in the business of cultural trends and have seen a lot of presentations and data on the topic. These insights are different. They resonate on a whole new level and are immediately actionable. Once I read this, I had an urgent need to rewrite the marketing plans I was about to present to clients. In a world where the consumer owns their own marketing journey, this book is a must read.
Rob White
This is so much more than a marketing book—it is a window into today's cultural landscape and a playbook for how to thrive in that world.”
Jim McLaughlin
"Unfiltered Marketing gives us an unvarnished look at how smart campaigns and smart marketers need to work in 2020 and beyond. This read will make you better and smarter"
Library Journal
10/01/2020
Speakers and consultants Leinberger (New Industrials) and Denny (Killing Giants) analyze the way consumers receive information, including raw data which can be in the form of videos, the document dump, real time updates, and the livestream. Consumers can then form their own opinions rather than viewing the data "filtered" through news commentators and other interpreters that they may not trust. The authors examine how companies can gain customer loyalty by taking steps to "rehumanize" the digital marketing experience. Strategies discussed include reworking the brand to be unscripted and achieving "heroic credibility" by standing by their values. CEOs are advised to go off script to project honesty, trustworthiness, authenticity, transparency, and vulnerability. The authors use numerous case studies to illustrate how companies have worked toward the goal of obtaining consumer trust, including FoodNetwork, Alibaba, and Apple Computer. Projected scenarios created by the authors are a bonus and offer intriguing visions of the future. Bibliographic notes are included for further reading. VERDICT An innovative, highly compelling study of how technological change, how the public receives information, and how CEOs and managers can effectively plan to achieve customer loyalty and trust.—Lucy Heckman, St. John's Univ. Lib., Queens Village, NY
