Using Computer Science in Marketing Careers

by Carla Mooney

Overview

Today, successful business professionals require both business and technology skills. In the marketing industry, professionals with computer science skills can pursue many career opportunities, from planning a company's digital marketing strategy to managing their e-commerce platform to drive online sales. This insightful book examines careers that combine interests in computer science and marketing, highlighting different jobs, educational requirements, and job search tips. By reading profiles of real jobs in the marketing industry, readers can be inspired by the success stories of people who blend a passion for computer science with a career in marketing.

Product Details

ISBN-13:	9781508187196
Publisher:	Rosen Publishing Group, Incorporated, The
Publication date:	07/30/2019
Series:	Coding Your Passion Series
Pages:	80
Product dimensions:	6.50(w) x 9.12(h) x 0.50(d)
Age Range:	12 - 17 Years

Table of Contents

Introduction 4

Chapter 1 The Changing World of Marketing And Computer Science 8

Chapter 2 Marketing In The Digital Age 18

Chapter 3 The Automation of Marketing 28

Chapter 4 Marketing And Web Development 38

Chapter 5 The World of Marketing Analytics 48

Chapter 6 The ABCS of SEO 57

Glossary 66

For More Information 68

For Further Reading 72

Bibliography 74

Index 77