"Although vision is perhaps the primary human sensory modality, vision research is perhaps the most advanced of research on sensory systems, and marketers provide a multitude of visual information to consumers via ads, packaging, and other media, ironically we know relatively little about how visual information affects consumers. This volume takes a large step toward addressing that lack of knowledge by providing both conceptual approaches and applications that point the way toward developing a science of visual marketing. This is an important contribution that should stimulate thinking and research in this crucial domain." - Jim Bettman, Duke University, Fuqua School of Business, USA
"Wedel and Pieters, two prominent applied researchers in their own right, have assembled a diverse group of world-class contributors to the emerging synergistic field of Visual Marketing. This volume constitutes a major new landmark for guiding future investigations at the interface between basic applied research in Vision Science, Cognitive Psychology and Social Economic Behavior. Readers will find a powerful synthesis of detailed empirical data and sophisticated theoretical modeling about how analyses of human eye movements, visual search, selective attention, scene perception, reading, memory, judgment, motivation and decision making may help optimize the design of pictorial and print advertisements, product packages, shelf displays, shopping environments, and other principal aspects of the commercial market place." - David E. Meyer, University of Michigan, USA
"Although vision is perhaps the primary human sensory modality, vision research is perhaps the most advanced of research on sensory systems, and marketers provide a multitude of visual information to consumers via ads, packaging, and other media, ironically we know relatively little about how visual information affects consumers. This volume takes a large step toward addressing that lack of knowledge by providing both conceptual approaches and applications that point the way toward developing a science of visual marketing. This is an important contribution that should stimulate thinking and research in this crucial domain." Jim Bettman, Duke University, Fuqua School of Business
"Wedel and Pieters, two prominent applied researchers in their own right, have assembled a diverse group of world-class contributors to the emerging synergistic field of Visual Marketing. This volume constitutes a major new landmark for guiding future investigations at the interface between basic applied research in Vision Science, Cognitive Psychology and Social Economic Behavior. Readers will find a powerful synthesis of detailed empirical data and sophisticated theoretical modeling about how analyses of human eye movements, visual search, selective attention, scene perception, reading, memory, judgment, motivation and decision making may help optimize the design of pictorial and print advertisements, product packages, shelf displays, shopping environments, and other principal aspects of the commercial market place." -David E. Meyer, University of Michigan
