What's Your Digital Business Model?: Six Questions to Help You Build the Next-Generation Enterprise
Here is a methodology for creating digital business models that has been tested by hundreds of leaders around the world. Based on data from the Center for Information Technology Research at the MIT Sloan School of Management, the authors concluded that digitalization is forcing companies to move from value chains to ecosystems and achieve a deeper understanding of the needs of end consumers. In the book you will find six questions, by answering which, determine where your company is located in the digital world. The book will help you plan and move towards a more profitable digital business model.
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What's Your Digital Business Model?: Six Questions to Help You Build the Next-Generation Enterprise
Here is a methodology for creating digital business models that has been tested by hundreds of leaders around the world. Based on data from the Center for Information Technology Research at the MIT Sloan School of Management, the authors concluded that digitalization is forcing companies to move from value chains to ecosystems and achieve a deeper understanding of the needs of end consumers. In the book you will find six questions, by answering which, determine where your company is located in the digital world. The book will help you plan and move towards a more profitable digital business model.
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What's Your Digital Business Model?: Six Questions to Help You Build the Next-Generation Enterprise

What's Your Digital Business Model?: Six Questions to Help You Build the Next-Generation Enterprise

What's Your Digital Business Model?: Six Questions to Help You Build the Next-Generation Enterprise
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What's Your Digital Business Model?: Six Questions to Help You Build the Next-Generation Enterprise

What's Your Digital Business Model?: Six Questions to Help You Build the Next-Generation Enterprise

Overview

Here is a methodology for creating digital business models that has been tested by hundreds of leaders around the world. Based on data from the Center for Information Technology Research at the MIT Sloan School of Management, the authors concluded that digitalization is forcing companies to move from value chains to ecosystems and achieve a deeper understanding of the needs of end consumers. In the book you will find six questions, by answering which, determine where your company is located in the digital world. The book will help you plan and move towards a more profitable digital business model.

Product Details

ISBN-13: 9785961422504
Publisher: Alpina Publisher
Publication date: 05/03/2023
Sold by: Bookwire
Format: eBook
Pages: 258
File size: 3 MB
Language: Russian

About the Author

Peter Weill is a Senior Research Scientist and Chair of the Center for Information Systems Research (CISR) at the MIT Sloan School of Management. His writing and research have appeared in Harvard Business Review, Sloan Management Review, and the Wall Street Journal. His books include IT Savvy, Enterprise Architecture as Strategy, and IT Governance, all published by Harvard Business Review Press.

Stephanie Woerner is a Research Scientist at MIT's CISR. Her research centers on how companies manage organizational change caused by the digitization of the economy. In 2016 she was a subject matter expert on enterprise digitization for the Wall Street Journal CEO Council.

Author social media/website info:
Weill: mitsloan.mit.edu/faculty-and-research/faculty-directory/detail/?id=41108
Woerner: mitsloan.mit.edu/about-mit-sloan/directory/staff-directory/detail/?id=41270

Table of Contents

Introduction: Building the Next-Generation Enterprise 1

1 What Is the Digital Threat-and Opportunity? 21

2 Which Digital Business Model Is Best for Your Future? 37

3 What Is Your Digital Competitive Advantage? 65

4 How Will you Connect Using Mobile and the Internet of Things? 99

5 Do You Have the Crucial Capabilities to Reinvent the Enterprise? 137

6 Do You Have the Leadership to Make Your Transformation Happen? 169

Conclusion: Putting It All Together 195

Notes 203

Index 221

Acknowledgments 233

About the Authors 239

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