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White Burgers, Black Cash: Fast Food from Black Exclusion to Exploitation
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White Burgers, Black Cash: Fast Food from Black Exclusion to Exploitation
472Hardcover
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Overview
Fast food has historically been tied to the country’s self-image as the land of opportunity and is marketed as one of life’s simple pleasures, but a more insidious history lies at the industry’s core. White Burgers, Black Cash investigates the complex trajectory of restaurant locations from a decided commitment to Whiteness to the disproportionate densities that characterize Black communities today. Kwate expansively charts fast food’s racial and spatial transformation and centers the cities of Chicago, New York City, and Washington, D.C., in a national examination of the biggest brands of today, including White Castle, KFC, Burger King, McDonald’s, and more.
Deeply researched, grippingly told, and brimming with surprising details, White Burgers, Black Cash reveals the inequalities embedded in the closest thing Americans have to a national meal.
Product Details
ISBN-13: | 9781517911096 |
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Publisher: | University of Minnesota Press |
Publication date: | 04/11/2023 |
Pages: | 472 |
Sales rank: | 295,756 |
Product dimensions: | 7.10(w) x 9.10(h) x 1.50(d) |
About the Author
Table of Contents
ContentsIntroduction: How Did Fast Food Become Black?
Part I. White Utopias
1. A Fortress of Whiteness: First-Generation Fast Food in the Early Twentieth Century
2. Inharmonious Food Groups: Burger Chateaux, Chicken Shacks, and Urban Renewal’s Attack on the Existential Threat of Blackness
3. Suburbs and Sundown Towns: The Rise of Second-Generation Fast Food
4. Freedom from Panic: American Myth and the Untenability of Black Space
5. Delinquents, Disorder, and Death: Racial Violence and Fast Food’s Growing Disrepute at Midcentury
Part II. Racial Turnover
6. How Does It Feel to Be a Problem? (Mis)Managing Racial Change and the Advent of Black Operators
7. To Banish, Boycott, or Bash? Moderates and Militants Clash in Cleveland
8. Government Burgers: Federal Financing of Fast Food in the Ghetto
9. You’ve Got to Be In: Black Franchisors and Black Economic Power
Part III. Black Catastrophe
10. Blaxploitation: Fast Food Stokes a New Urban Logic
11. PUSH and Pull: Black Advertising and Racial Covenants Fuel Fast Food Growth
12. Ghetto Wars: Fast Food Tussles for Profits amid Sufferation
13. Criminal Chicken: Perceptions of Deviant Black Consumption
14. 365 Black: A Racial Transformation Complete
Conclusion: The Racial Costs
Acknowledgments
Notes
Index