Why Women Buy: How to Sell to the World's Largest Market

by Dawn Jones, Sherry Prindle (Contribution by)

Overview

Why Women Buy provides insight into the buying process and equips readers with the best sales techniques for closing deals with women. The reader will gain the confidence to sell successfully to this $4 trillion market segment.

Product Details

ISBN-13:	9781613398777
Publisher:	Made For Success Publishing
Publication date:	04/01/2017
Pages:	158
Product dimensions:	5.40(w) x 8.30(h) x 0.60(d)

About the Author

Dawn Jones is an international speaker, certified coach, corporate trainer, and best-selling author of the Top 7 Personality Challenges. For over 5-years she’s been in the top 1% of salespeople for her clients in the corporate training industry and holds the record for highest sales day in the 25-year history of one of her top clients. Her perseverance, passion, and spontaneous humor stem from over 20 years as an entrepreneur, professional business owner, volunteer, and wife.

Sherry Prindle has delivered more than 4,000 seminars and 200 keynotes over 16 years across 50 states and 6 countries in 3 languages; her topic list stands at over 75 subjects. At least 1200 professionals credit Sherry for helping them launch successful businesses and careers.

A Certified Master Coach Trainer, she certifies Life and Executive Coaches as founder of the Professional Coach Academy. She is an author and hosts the Make Money Making a Difference radio show on the Amazing Women of Power radio network.

She has an M.A. in Business and Linguistics from the University of Texas at Arlington and a B.A. in Communications and International Relations from William Jewell College in Liberty, Missouri.

She lived in Fukuoka, Japan for four years and Moscow, Russia for three years successfully working as a multilingual television and radio personality. She enjoys traveling the globe, camping, singing karaoke, and participating in team trivia competitions.

Table of Contents

Preface 9

Introduction 11

Chapter 1 Recognize How Women Differ from Men 15

Chapter 2 Overcome the Fear of Sales 29

Chapter 3 Operate with Integrity 39

Chapter 4 Ask Great Questions 53

Chapter 5 Integrate All Four Communication Styles 77

Chapter 6 Sell to the Different Personality Types 89

Chapter 7 The Four Stages of Competency 115

Bonus

Confidence in Selling to Women 133

Closing Thoughts 143

About the Author 147

Notes 149

More Best Selling Sales & Success Books 153

Editorial Reviews

Having read many sales books during my career as a speaker/author, few books address the particular differences of selling to women. Dawn Jones brings poignant insights to reasons behind what motivates women to make buying decisions.”
~Chris Widener, speaker and author of The Case for Network Marketing

“This book just makes sense. The more we can understand about our buyers, the more we can grow as sales professionals. I highly recommend reading this book.”
~Tom Hopkins, author of How to Master the Art of Selling and When Buyers Say No

“ Why Women Buy is the 21st-century game-changer in sales!”
~Meisha Rouser, Leadership and Professional Development www.meisharouser.com

“ Why Women Buy is a MUST HAVE for everyone in sales! Dawn artfully uncovers the subtle differences of how men and women arrive at their buying decisions. Understanding why women buy is the first step to gaining their business. This is especially important as they are the gateway to everybody else. This revelation alone provides a compelling reason to understand the impact of gender on the sales and marketing process.”
~Cyndi O'Neill-Dady - Exceptional Connections Networking CEO/Founder; Relationships Marketing Strategist

“The buying market is always a challenge; however, Dawn shares insights to the person and their process. She breaks it down into easy to understand categories from her experiences and facts that will enhance your selling process.”
~Jeff Wagoner, International Consultant and Author of Discover the Unseen

“When I started reading this book I was immediately hooked! The stories and research taught me about my own thought process. Would recommend to friends!"
~Anna Magidson, Ski Instructor at Snow Sports Northwest

“As a professional speaker/author who negotiates with women, Why Women Buy will be my go-to-guide for years to come.”
~Cara Lane, International Speaker, Author, and Top Sales Person; caralane.com

“Being an entrepreneur for over 25-years, Why Women Buy and Dawn Jones have significantly changed my approach and increased my sales when selling to women.”
~Lara Lambert, Owner, Northwestern Fuels and Super Cedar FireStartersm

“In this helpful sales guide, Dawn Jones blends insights on how women make buying decisions with a discussion of behavior styles and successful sales techniques.”
~Evelyn Clark, Author of Around the Corporate Campfire ; The Corporate Storyteller

From the Publisher