Win Over Wizards: A Developer Marketing Handbook

Win Over Wizards: A Developer Marketing Handbook

by James Christopher
Win Over Wizards: A Developer Marketing Handbook

Win Over Wizards: A Developer Marketing Handbook

by James Christopher

eBook

$7.99 

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Overview

Win Over Wizards: The Developer Marketing Handbook is the definitive resource for marketers seeking to unlock the code of the technology industry. This book was written by a seasoned professional in the field of developer marketing and is filled with insider insights to help you connect and engage with the elusive developer community.


This book will teach you how to handle the unique needs and pain areas of these tech-savvy professionals. This book is the go-to resource for all your developer marketing needs, whether you are new to the IT sector or a seasoned pro.


Everything from comprehending the developer mindset to staying current with emerging technologies is covered in this book. And the highlight? We've made sure it's informal and simple to read, so you can enjoy the journey while you're learning. This crucial guide to understanding developer marketing should not be missed!


Product Details

BN ID: 2940186590484
Publisher: James Christopher
Publication date: 01/26/2023
Sold by: Barnes & Noble
Format: eBook
File size: 847 KB

About the Author

James Christopher is the founder and principal advisor at Signet Science and a seasoned product marketing leader and strategist with a successful track record working in the tech industry.


He has worked with Fortune 100 companies and tech startups in a wide range of industries in marketing, user experience, and product development. James holds Master's degrees in Business Information Technology from Kingston University London and Marketing from the University of Liverpool. 


Over the last ten years he’s been researching new approaches to convey technical information to non-specialists and designing experiences for developers.


James's non-professional interests include cognitive science, behavioral economics, and the effects of contemporary technology on society. He is a writer who frequently discusses technology trends, niche marketing topics, and provides marketing guidance to tech companies. 


He lives with his wife and their English bulldog in California. Win Over Wizards: A Developer Marketing Handbook is his first book.


You can read James’ blog on Medium: or connect with him on his website: >

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