"…a clear and passionate argument for companies focusing singularly on making the lives of their customers better—a thought-provoking thesis as more businesses shift from a primary focus on serving shareholders to embracing the values of stakeholder capitalism." — Charter
Advance Praise for Winning on Purpose:
"[Reichheld's] most important work to date. It proves that the primary purpose guiding all great organizations is to enrich the lives of customers." — John Donahoe, CEO, Nike (from the Foreword)
"Reichheld is a true pioneer in his field . . . his practical ideas earn a high Net Promoter Score." — Adam Grant, New York Times bestselling author, Think Again; host, TED WorkLife podcast
"Reichheld has again delivered a compelling and remarkable piece on winning through customer loyalty . . . 'Do the right thing' and read the book!" — Andrew C. Taylor, Executive Chairman, Enterprise Holdings
"This book is fantastic! Net Promoter is more relevant than ever in the digital world." — Brad Olson, Chief Business Officer, Peloton
"[Reichheld's] thinking has influenced our organization for decades, and he has raised the bar once again." — Tim Buckley, Chairman and CEO, Vanguard
"This book shows how NPS provides companies with both a moral compass and a powerful tool for success." — Zeynep Ton, professor, MIT Sloan School of Management; author, The Good Jobs Strategy
"Winning on Purpose confirms [Reichheld] as the unquestioned leader in his field. It's a must-read for any businessperson pursuing sustainable success." — Walt Bettinger, President and CEO, Charles Schwab
"Reichheld has changed the business community forever, first with Net Promoter and now with Earned Growth. Every entrepreneur should read this book." — Dave Gilboa, cofounder and co-CEO, Warby Parker
