Winning Your Audience: Deliver a Message with the Confidence of a President
President Ronald Reagan taught James Rosebush to be an impactful speaker. Now he's going to teach you.


Public speaking isn't easy. Just ask anyone who's ever blown a sales pitch, failed a class, or fumbled their way through a presentation because they froze up or couldn't find the right words. No wonder more than 75 percent of people in the United States suffer from Glossophobia, the fear of speaking in front of crowds.


Luckily, public speaking isn't some innate ability. It's a skill. And given the right amount of time, energy, and perseverance, anyone can learn how it's done.


In Winning Your Audience, James Rosebush draws on several decades of experience working with presidents, politicians, and business leaders to write his own manual for delivering a message with confidence. He looks back on the lessons he learned travelling the world with President Ronald Reagan, whom he served under for five years in the White House, and lays out the keys to "the Reagan speech template": Question, Inform, Inspire, Ask.


Rosebush also studies some of the great political orators of our time. Vital lessons from the likes of Winston Churchill, Abraham Lincoln, Frederick Douglass, and President Donald Trump are distilled down to a few simple rules.


Among them are:

· Be authentic
· Know yourself
· Practice and rehearse...and then do it again
· Don't care what your mother thinks of you


No matter what kind of speeches, toasts, or presentations you have to give, this book can help. Use it like a textbook. Write in the margins. Tear out pages. Winning Your Audience can make even the most timid speakers among us into a genuine leaders. Read it now and learn how to win your audience.
"1135593671"
Winning Your Audience: Deliver a Message with the Confidence of a President
President Ronald Reagan taught James Rosebush to be an impactful speaker. Now he's going to teach you.


Public speaking isn't easy. Just ask anyone who's ever blown a sales pitch, failed a class, or fumbled their way through a presentation because they froze up or couldn't find the right words. No wonder more than 75 percent of people in the United States suffer from Glossophobia, the fear of speaking in front of crowds.


Luckily, public speaking isn't some innate ability. It's a skill. And given the right amount of time, energy, and perseverance, anyone can learn how it's done.


In Winning Your Audience, James Rosebush draws on several decades of experience working with presidents, politicians, and business leaders to write his own manual for delivering a message with confidence. He looks back on the lessons he learned travelling the world with President Ronald Reagan, whom he served under for five years in the White House, and lays out the keys to "the Reagan speech template": Question, Inform, Inspire, Ask.


Rosebush also studies some of the great political orators of our time. Vital lessons from the likes of Winston Churchill, Abraham Lincoln, Frederick Douglass, and President Donald Trump are distilled down to a few simple rules.


Among them are:

· Be authentic
· Know yourself
· Practice and rehearse...and then do it again
· Don't care what your mother thinks of you


No matter what kind of speeches, toasts, or presentations you have to give, this book can help. Use it like a textbook. Write in the margins. Tear out pages. Winning Your Audience can make even the most timid speakers among us into a genuine leaders. Read it now and learn how to win your audience.
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Winning Your Audience: Deliver a Message with the Confidence of a President

Winning Your Audience: Deliver a Message with the Confidence of a President

by James Rosebush
Winning Your Audience: Deliver a Message with the Confidence of a President

Winning Your Audience: Deliver a Message with the Confidence of a President

by James Rosebush

Hardcover

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Overview

President Ronald Reagan taught James Rosebush to be an impactful speaker. Now he's going to teach you.


Public speaking isn't easy. Just ask anyone who's ever blown a sales pitch, failed a class, or fumbled their way through a presentation because they froze up or couldn't find the right words. No wonder more than 75 percent of people in the United States suffer from Glossophobia, the fear of speaking in front of crowds.


Luckily, public speaking isn't some innate ability. It's a skill. And given the right amount of time, energy, and perseverance, anyone can learn how it's done.


In Winning Your Audience, James Rosebush draws on several decades of experience working with presidents, politicians, and business leaders to write his own manual for delivering a message with confidence. He looks back on the lessons he learned travelling the world with President Ronald Reagan, whom he served under for five years in the White House, and lays out the keys to "the Reagan speech template": Question, Inform, Inspire, Ask.


Rosebush also studies some of the great political orators of our time. Vital lessons from the likes of Winston Churchill, Abraham Lincoln, Frederick Douglass, and President Donald Trump are distilled down to a few simple rules.


Among them are:

· Be authentic
· Know yourself
· Practice and rehearse...and then do it again
· Don't care what your mother thinks of you


No matter what kind of speeches, toasts, or presentations you have to give, this book can help. Use it like a textbook. Write in the margins. Tear out pages. Winning Your Audience can make even the most timid speakers among us into a genuine leaders. Read it now and learn how to win your audience.

Product Details

ISBN-13: 9781546085966
Publisher: Center Street
Publication date: 04/07/2020
Pages: 320
Sales rank: 1,042,623
Product dimensions: 5.60(w) x 9.00(h) x 1.20(d)

About the Author

About The Author
JAMES ROSEBUSH was a Deputy Assistant to President Reagan, the Chief of Staff to First Lady Nancy Reagan, and a Senior Advisor at the White House.


For over twenty years he has been CEO of an international consulting firm, GrowthStrategy, Inc., advising on management strategies, finance, marketing, and communications, throughout the world.


He lives in Washington, DC, with his wife, Nancy.

Table of Contents

Introduction xi

Chapter 1 Words Power the World

Launching a Competitive Message in a Crowded Marketplace 1

Do Words Always Deliver Their Intended Meaning? 4

The Evolving Use of Words and Their Impact on Culture 10

Chapter 2 Words and Images: The Fuel of Persuasion The Laws of Persuasion 15

Words and Images Are Partners in Persuasion 24

Using Digital Platforms to Deliver Persuasion 30

All Politics Is Persuasion 33

Web-based Platforms Power Persuasion 35

Chapter 3 Discovering Your Authentic Self

Why Are You a Public Speaker? 39

How Recent Presidents Discovered Their Authenticity 40

How to Discover YOUR Authenticity 47

Helpful Steps to Gaining Personal Confidence 50

Outward Expressions of Inner Authenticity 55

Body Language 56

Eye Contact 59

Your Physical Appearance 61

Posture 68

Hand Gestures 70

Can Your Voice Fill the Hall? 71

Rapid and Accelerated Delivery 75

Chapter 4 Defeating Fear

What Is Fear and Where Does It Come From? 77

Fear Is More Than Being Afraid 80

What Are the Effects of Fear and Who Exhibits Them? 83

Practical Steps to Master Fear 85

Physical Tactics to Control Fear 96

Mental Strategies to Conquer Fear 98

Chapter 5 Building a Bridge to Your Audience

Bringing Down the Fourth Wall 101

Who Is Your Audience? 107

Getting Acquainted with the Audience 112

Manipulating or Motivating Your Audience 114

Are You Separate from Your Audience? 120

Chapter 6 Crossing the Bridge to Your Audience

Conveying Your Content to Its Intended Recipients 125

What Is the Value of a Bond with Your Audience? 133

How Do You Deliver Bad News to an Audience? 139

How to Talk about Yourself to Your Audience 145

When Talking about Yourself Works 148

Chapter 7 Own the Room with Storytelling

More Than Anything Else, People Want to Hear Stories 151

Making Storytelling a Part of Your Everyday Life 159

The Ultimate Connection with Your Audience 163

Chapter 8 The Perfect Trifecta: Audience, Content, Delivery

Accelerated Delivery Is Like Speed Dating 165

All Public Speaking Is Selling 172

The Symmetry of Successful Content 177

Getting to Work: Drafting Your Content 182

Chapter 9 The Architecture of a Great Speech

Great Speeches Come from Great Thinking 217

The Ingredients of a Significant Speech 221

Graduation Speeches 223

The Seven Essential Components in the Architecture of a Great Speech 227

Chapter 10 The Physical Delivery of Your Message

Getting Started: Essential Tips for Preparing Your Speech Text 259

Adding Emphasis, Rhythm, Cadence to Your Speech 266

Chapter 11 The Winning Send-Off

Never Lose Control 275

Questions and Answers 278

Hecklers, Protestors, Disagreeables 282

The Outcome Is Your Responsibility 283

Leave the Audience Wanting More 284

Empower and Inspire the Audience to Act 285

Leave Them Smarter, Inspired, and Glad They Came 286

Acknowledgments 291

Index 293

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