Table of Contents
List of Tables
Acknowledgments
Introduction
Prologue: Clash of Titans
Part 1: The Financial Side of the Game
1. The American Economy and the State of Baseball Profits
2. Why Did Profits Collapse? The Revenue Side
3. Why Did Profits Collapse? Player Salaries and Other Expenses
4. Farm Systems
Conclusion of Economic Side
Part 2: The Game on the Field
5. Competitive Balance
6. Player Movement
Part 3: Using League Rules to Aid in the Recovery
7. Helping the Indigent
8. Manipulating the Schedule to Increase Revenue
Part 4: Innovations to Boost Attendance and Profits
9. Radio and Baseball
10. Baseball Under the Lights
11. Other Innovations
12. How Effective Were the Innovations?
13. The Inept and the Restless: Franchise Relocation
Epilogue: The End of an Era
Appendix 1: Radio and Sunday Ball's Effect on Attendance
Appendix 2: Dramatis Personae
Appendix of Tables
Notes
Bibliography Index