Wiser: The Definitive Guide to Starting a Business After the Age of 50

by Wendy Mayhew

Overview

About the Author

Wendy Mayhew is an author, speaker & entrepreneur, with over 40 years' experience successfully launching & managing businesses. She founded the communications agency Mayhew & Associates, which grew to sales of $3 million with one employee. Based on her own experience & after seeing the need for practical business support amongst older demographics, Mayhew launched WISE: Seniors in Business, to support entrepreneurs through panels, online resources and the 50 over 50 Awards.

Product Details

ISBN-13:	9780988100015
Publisher:	Business Launch Solutions
Publication date:	03/04/2020
Edition description:	Print ed.
Pages:	202
Product dimensions:	6.00(w) x 9.00(h) x 0.46(d)

About the Author

Wendy Mayhew has 40 years of business experience. Five years ago, she was approached by McGraw-Hill Ryerson to take over the authorship of a textbook on entrepreneurship, which has since been described as the most practical textbook on entrepreneurship in the higher education market in Canada. A few years ago, Wendy started to research entrepreneurship for older businesspeople. She soon found out that, although this age group is the fastest-growing group of new business owners, it is also the most under-supported and under-served group. She also discovered that there wasn't a practical guide to assist people over the age of 50 in starting a business. The idea of WISER: The Definitive Guide to Starting a Business After the Age of 50 was born.

Table of Contents

GETTING STARTED

Chapter 1: Transitioning from Employee to Entrepreneur

Chapter 2: Stepping out of Your Comfort Zone

Chapter 3: Consulting, Coaching, Advising, and Mentoring

Chapter 4: Business Planning

• Lean Canvas

• Business Model Canvas

Chapter 5: Legal Requirements

Chapter 6: Customer Experience

MONEY MATTERS

Chapter 7: Accounting Practices

• Working with an Accountant
• Record Keeping

Chapter 8: Financing Your Business

CUSTOMER CONTACT

Chapter 9: Marketing

• Reaching Your Customers
• Content Marketing for the Social Era
• Branding: Brands that Go Deep Often Go Far
• Websites: Everyone Needs a Website
• Driving Traffic to Your Website
• Social Marketing
  
  • LinkedIn
  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  
  
  
  
• Networking
  
  • Building Relationships
  • Networking for Introverts
  • Networking at Events
  
  
  
  

UP AND RUNNING

Chapter 10: Sales

• It's Not about You, It's about the Buyer
• Smart Calling, Not Cold Calling

EXITING THE BUSINESS

Chapter 11: Succession Planning

ALTERNATIVES TO STARTING A BUSINESS

Chapter 12: Ownership Options

• Buying a Business
• Buying a Franchise
• Intergenerational Business

Editorial Reviews

As a 54 year old entrepreneur, I found Wendy Mayhew's Wiser to be a gem of a guide for first-time business owners in my demographic. Mayhew has spent her career advising entrepreneurs. Her input for the growing segment of people over 50 who are currently starting businesses is hugely valuable.

Both fundamental and comprehensive, Wiser covers every aspect of starting a business from crafting your business plan, to financing your company to delivering your brand's message. Succinct and logical, Wiser is full of useful tools that I am implementing as my new business gets underway.

Mayhew simplifies and demystifies the world of social media for older entrepreneurs while reminding us that the human touch we used throughout our careers is still most relevant to our future success. Wiser is a must-read for the older entrepreneur to build our confidence and our game plan.

Donna Korren
Founder
Empty Quester

__________________________

Having started a business at 66 years old, I can report that Wendy's advice and blueprint - and, particularly, the detailed manner in which she dispenses those throughout this marvelous work - are absolutely spot-on. This is the kind of book for which you want to keep an ample supply of Post-it Notes close at hand. And you're always going to want this book nearby as you nurture this most difficult of challenges - launching a new business for the first time in your life.

Paul Tasner, Co-founder & CEO, PulpWorks, Inc.; TED Resident

__________________________

This book has the potential to unleash a new wave of serial entrepreneurs among those in their fifties and sixties, which could mean greater success rates for themselves and our economies.

Jonathan Ortmans, President, Global Entrepreneurship Network

From the Publisher