Women on Top: How Women Entrepreneurs Are Rewriting the Rules of Business Success

by Margaret Heffernan

Overview

More women are starting successful businesses than ever before. But what makes women leaders different? And how can others learn to capitalize on their strengths? Through interviews with hundreds of women entrepreneurs, Margaret Heffernan discovered that women are more values-oriented, more flexible, and less ego-driven than their male counterparts; as a result they're creating company cultures that are better able to meet the demands of the new economy. Heffernan's stories about real women making really serious profits is a must- read for all entrepreneurs-male or female, whether well established or just starting up-as well as anyone seeking to understand what it takes to do business today.

Product Details

ISBN-13:	9780143112808
Publisher:	Penguin Publishing Group
Publication date:	02/26/2008
Edition description:	Reprint
Pages:	288
Product dimensions:	5.10(w) x 7.70(h) x 0.65(d)
Age Range:	18 Years

About the Author

Margaret Heffernan is an entrepreneur, a popular speaker, and a panelist, who addresses corporations, industry groups, and business schools. She was born in Texas, raised in Holland, and educated at Cambridge University, and her work in interactive multimedia led to her leadership of several businesses that were part of the Web giant CMGI. A former producer for BBC Radio in the UK, she continues to develop programs for the BBC. As an entrepreneur she has built up two businesses: one advising public affair campaigns in Massachusetts and another advising start-up multimedia software companies.Heffernan's works include The Naked Truth, an exposé of the environment for working women, and Women on Top, about female CEOs. She has homes in the UK and in New Hampshire.

What People are Saying About This

From the Publisher

"Soft skills are getting hard results. [Women on Top] will cause some light bulbs to go off over the collective heads of the corporate world."
-USA Today

"Heffernan blasts through the fog with her contention that women-owned companies are creating a 'new norm' for entrepreneurial business and management success. And she comes armed with hair-raising facts."
-Business Voice

Editorial Reviews

"Soft skills are getting hard results. [Women on Top] will cause some light bulbs to go off over the collective heads of the corporate world."
-USA Today

"Heffernan blasts through the fog with her contention that women-owned companies are creating a 'new norm' for entrepreneurial business and management success. And she comes armed with hair-raising facts."
-Business Voice

From the Publisher

Soft skills are getting hard results. [Women on Top] will cause some light bulbs to go off over the collective heads of the corporate world.

USA Today

Heffernan blasts through the fog with her contention that women-owned companies are creating a ‘new norm' for entrepreneurial business and management success. And she comes armed with hair-raising facts.

Business Voice