Words Like Loaded Pistols: Rhetoric from Aristotle to Obama

by Sam Leith

Overview

"An entertaining history of great oratory" and a primer to rhetoric's key techniques (The New Yorker).

Rhetoric gives our words the power to inspire. But it's not just for politicians: it's all around us, whether you're buttering up a key client or persuading your children to eat their vegetables. You have been using rhetoric yourself, all your life. After all, you know what a rhetorical question is, don't you?

In Words Like Loaded Pistols, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Richard Nixon—and the three musketeers: ethos, pathos and logos. He explains how rhetoric works in speeches from Cicero to Obama, and pays tribute to the rhetorical brilliance of AC/DC's "Back In Black". Before you know it, you'll be confident in chiasmus and proud of your panegyrics— because rhetoric is useful, relevant, and absolutely nothing to be afraid of.

Product Details

ISBN-13:	9780465096688
Publisher:	Basic Books
Publication date:	04/26/2016
Sold by:	Hachette Digital, Inc.
Format:	eBook
Pages:	336
File size:	4 MB
Age Range:	13 - 18 Years

About the Author

Sam Leith is the Literary Editor of The Spectator whose work has appeared in the Times, the Guardian, the TLS, and the New York Times, among other outlets. He is the author of several books, including Write To The Point: How To Be Clear, Correct, and Persuasive on the Page. He lives in London.
 

Editorial Reviews

Timed for a presidential election year, this sassy, smart book outlines and illustrates nearly every rhetorical trope and flourish related to the art of persuasion. Following precepts gleaned from the masters of this art, Leith can be fiendishly entertaining while he goes against the grain of our age, one in which rhetoric is generally looked upon with the same suspicion that Plato viewed the Sophists: as spin doctors of their day. Modern America’s discomfort with anything but plain style or memorization makes it even more difficult for hopeful practitioners to gain traction in the traditional craft of oral communication. A study of Hitler’s oratory and a priceless analysis of Richard Nixon’s “Checkers Speech” further prove one of the central tenets of this anxiety: “Rhetoric’s effectiveness is, in the final analysis, independent of its moral content or that of its users.” Thus, the lessons of Aristotle, Demosthenes, Cicero, Quintilian, Lincoln, Churchill, Martin Luther King Jr., presidents Obama and Reagan speechwriter Peggy Noonan, and others, provide the foundation for a potential resurgence of this craft. Agent: George Lucas, Inkwell Management (May)

Publishers Weekly

"Delightful and illuminating.... Words Like Loaded Pistols sports a fabulous assortment of examples of time-tested rhetorical gambits in action.... The marvel is not that the old techniques still work, but that we ever persuaded ourselves that we could do without them."—Salon

"It is through a welter of colloquial examples and eccentric line readings that the book really comes alive.... While the formal study of rhetoric might have collapsed under its own weight, Leith offers a slimmed-down version that is sure to enlighten."—The Financial Times (UK)

"Leith attempts to reclaim rhetoric with a breezy book that sprays around examples from history, politics and popular culture to outline the building blocks of public speech, flitting happily from Cicero to J-Lo, from Hitler to Homer Simpson.... Leith's often engaging examples lighten any sense of learning."—The Observer (UK)

"A highly entertaining and erudite whisk through the subject [of rhetoric].... It's not hard to agree that a little rhetorical knowledge is a wonderful thing, and Leith's work will indeed prove instructive as well as entertaining to those called on to speak in public."—The Guardian (UK)

"This requires more than a cursory glance to appreciate its genius properly, but Leith's great gift is the ability to plunder the everyday to illustrate the rarefied...He describes the development of rhetoric beautifully, and even after the most cursory dip into this, you begin to hear the world in a completely different, illuminated way."—Telegraph (UK)

"Leith is good on tropes and registers and equally good at picking apart speeches - as his subtitle says, From Aristotle to Obama - to show us how they work.... [he] is good, too, on the structure of political speeches."—Week (UK)

"Elegant, concise and frequently very funny."—Spectator (UK)

"Engrossing.... When it comes to Obama, Leith's scrutiny is painstaking and he is especially illuminating on Obama's debts to Abraham Lincoln and Martin Luther King."—Independent (UK)

“This isn’t your parents’ rhetoric primer. . . .Irreverent and funny, Words Like Loaded Pistols is filled with tongue-in-cheek witticisms, slang, and unexpected illustrations. . . . As political rhetoric builds toward November, Leith’s subject will be unavoidable. For the coming months, friends, Buckeyes, countrymen, ready your ears.”—Plain Dealer

“A rambunctious handbook of rhetoric . . . funny, friendly pages.” —Wilson Quarterly

"Leith brings to life a forgotten but eternally essential subject.... Leith uses every tool in the rhetorician's arsenal to argue for rhetoric's continuing relevance.... Readers will gain a great deal of insight into how humans use communication to get what they want...the book fulfills Cicero's three objectives of rhetoric: 'to move, educate, and delight.'"—Kirkus Reviews

"Timed for a presidential election year, this sassy, smart book outlines and illustrates nearly every rhetorical trope and flourish related to the art of persuasion.... Leith can be fiendishly entertaining."—Publishers Weekly

From the Publisher

Former Daily Telegraph literary editor Leith (The Coincidence Engine, 2012, etc.) brings to life a forgotten but eternally essential subject. "What is democracy," asks the author, "but the idea that the art of persuasion should be formally enshrined at the center of the political process?" The art and science of persuasion, so central to politics, the law, literature, love and, indeed, human society itself, has fallen on hard times. Once the capstone of the triumvirate--grammar, logic, rhetoric--that formed the basis of a liberal education, rhetoric is now seen as something to be distrusted, and its place in the academy has been supplanted by upstarts like critical theory and linguistics. Leith uses every tool in the rhetorician's arsenal to argue for rhetoric's continuing relevance (even disdain for rhetoric is a transparently rhetorical device, for "the most effective rhetoric is often the least obviously rhetorical"). His contention that "[e]xplaining rhetoric to a human being is, or should be, like explaining water to a fish" is somewhat belied by his use of extensive use of such terms as pleonasm, hypallage, enargia and zeugma. However, persistent readers will gain a great deal of insight into how humans use communication to get what they want. With chapters on each of the five parts of rhetoric and the three branches of oratory, and spotlights on "champions of rhetoric" from Satan to Obama, the book fulfills Cicero's three objectives of rhetoric: "to move, educate, and delight." Required reading for aspiring writers, lawyers, politicians and marketers.

Kirkus Reviews