World-Class Telecommunications Service Development / Edition 1

by Ellen Ward

Overview

Take an inside look at the underlying processes behind telecommunications service development. Learn how to build a successful service within your organization, and better organize and manage the service delivery effort with this practical new guide.

This new book from Artech House goes behind the scenes of the service provider environment to explain the elements of effective product development. Written by a seasoned telecommunications expert with two decades of professional experience, this book identifies and describes in detail the two elements that make up any new telecommunications product - the network service, and the service delivery processes. It shows how both these elements must work, and work together, before a service can be considered 'ready-for-market'.

World Class Telecommunications Service Development explains in a very readable way why developing a new service within the telecommunications environment is unique from the challenge of developing new services or products in other environments. Developing technology-based services that are delivered to customers over and over again, which perform consistently well, poses a far different challenge than that faced by other industries, industries for instance that produce tangible goods or episodic services. This is why generic models for product development in the telecommunications environment won't work. The telecommunications industry needs its own models, its own paradigms.

Product Details

ISBN-13:	9780890069226
Publisher:	Artech House, Incorporated
Publication date:	06/30/1998
Series:	Artech House Telecommunications Library Series
Pages:	296
Product dimensions:	6.00(w) x 9.00(h) x 0.81(d)

About the Author

Currently a private consultant, Ellen Ward has been in the information services and communications industry for nearly 20 years, and has been actively involved in numerous aspects of telecommunications, from operations and systems analysis, to marketing, planning, and product development. Ms. Ward has managed the development and introduction of several advanced services for some of the leading service provider organizations.

Read an Excerpt

"As recently as a couple of years ago, product development within most service provider organizations was likely to be a loosely connected and poorly organized activity. The companies that emerge as world-class leaders, however, will take a decidedly different approach. These will be the companies that pursue product development in a serious and carefully orchestrated manner. They'll recognize product development for what it is - the most complex process an organization undertakes. These companies realize that surviving in the years ahead means becoming more skilled in this critical discipline."

Table of Contents

Contents: The Telecommunications Industry — What's Ahead. What Makes the Telecommunications Environment Unique. A Framework for Product Development. The Six Phases of Product Development. Setting a Strategic Product Direction and Strategy. Evaluating Opportunities and Grouping Projects (Phase 1). Defining the Product and Determining Feasibility (Phase 2). Designing the Product (Phase 3). The Process and Processes of Service Delivery. Putting it Together — Identifying the Processes and Laying out the Pieces. Issues and Approaches to Process Design. Automating the Service Delivery Process. Telecommunications Managed Network. Phase 3 Wrap Up. Getting the Service Developed (Phase 4). Implementation and Trials (Phase 5). Commercial Launch (Phase 6). Organizing for Product Development. Project Teams' Roles and Responsibilities Defined Tools for Success. Beyond Product Launch — In-Life Management & Improving the Process of Product Development Within the Organization.

Editorial Reviews

An analysis of the process of introducing new goods and services in the telecom industry by the woman responsible for introducing ISDN. The author looks at product development orientation, the network service and service delivery views of product development, opportunity analysis, determining feasibility, product definition and design, the service delivery process, process development, and managing the product once product launch has passed. Annotation c. by Book News, Inc., Portland, Or.

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