WORLDWIDE CASEBOOK IN MARKETING MANAGEMENT

by Luiz Moutinho

Overview

Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.

Product Details

ISBN-13:	9789814689625
Publisher:	World Scientific Publishing Company, Incorporated
Publication date:	02/29/2016
Sold by:	Barnes & Noble
Format:	eBook
Pages:	924
File size:	12 MB
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