There�s a radically different way to run a small business, one in which the owners focus on offering specialized products and over-the-top customer service�not on matching the prices of their competition. Worth Every Penny encourages business owners to use a different business model, one that is designed to maximize their advantages over the big-box stores and other discounting competitors.
They�ll learn how to:
- -Create a brand that lets them charge what their offering are worth
- -Create products and high-touch customer experiences to achieve healthy margins and an outspokenly happy and loyal client base.
- -Use a pricing strategy guaranteed to create demand and attract the right customers instead of discounting to attract new clients.
- -Throw traditional advertising to the wind and implement a boutique way of marketing to excel in a competitive business environment.
- -Use the relationship-based sales skills needed to close every sale and have their clients clamoring for more.
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They�ll learn how to:
- -Create a brand that lets them charge what their offering are worth
- -Create products and high-touch customer experiences to achieve healthy margins and an outspokenly happy and loyal client base.
- -Use a pricing strategy guaranteed to create demand and attract the right customers instead of discounting to attract new clients.
- -Throw traditional advertising to the wind and implement a boutique way of marketing to excel in a competitive business environment.
- -Use the relationship-based sales skills needed to close every sale and have their clients clamoring for more.
Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth
There�s a radically different way to run a small business, one in which the owners focus on offering specialized products and over-the-top customer service�not on matching the prices of their competition. Worth Every Penny encourages business owners to use a different business model, one that is designed to maximize their advantages over the big-box stores and other discounting competitors.
They�ll learn how to:
- -Create a brand that lets them charge what their offering are worth
- -Create products and high-touch customer experiences to achieve healthy margins and an outspokenly happy and loyal client base.
- -Use a pricing strategy guaranteed to create demand and attract the right customers instead of discounting to attract new clients.
- -Throw traditional advertising to the wind and implement a boutique way of marketing to excel in a competitive business environment.
- -Use the relationship-based sales skills needed to close every sale and have their clients clamoring for more.
They�ll learn how to:
- -Create a brand that lets them charge what their offering are worth
- -Create products and high-touch customer experiences to achieve healthy margins and an outspokenly happy and loyal client base.
- -Use a pricing strategy guaranteed to create demand and attract the right customers instead of discounting to attract new clients.
- -Throw traditional advertising to the wind and implement a boutique way of marketing to excel in a competitive business environment.
- -Use the relationship-based sales skills needed to close every sale and have their clients clamoring for more.
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Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth
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Product Details
BN ID: | 2940014478137 |
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Publisher: | Greenleaf Book Group, LLC |
Publication date: | 04/30/2012 |
Sold by: | Barnes & Noble |
Format: | eBook |
Pages: | 180 |
Sales rank: | 306,030 |
File size: | 2 MB |
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