Writing a Convincing Business Plan

by Arthur R. DeThomas Ph.D., Stephanie Derammelaere MBA, Steven Fox J.D., M.B.A.

Overview

A sound and convincing business plan is an entrepreneur’s important first step in starting up a profitable business. It’s also a prerequisite for getting financing and attracting investors. A sound business plan describes the business operations and goals, analyzes and forecasts markets and sales, sets up operating and marketing plans and schedules, and estimates operating expenses.

This book shows how to organize and write a logical, business-savvy, and professionally polished business plan that can be presented to potential investors and financial institutions.

Product Details

ISBN-13:	9781438004808
Publisher:	Barrons Educational Services
Publication date:	05/01/2015
Series:	Barron's Business Library
Edition description:	Fourth Edition
Pages:	280
Product dimensions:	5.10(w) x 7.30(h) x 0.90(d)

Table of Contents

Preface
· SUPPORTING DOCUMENTS FOR THE PRESENTATION PACKAGE
Packaging the Business Plan
The Executive Summary
The Financing Proposal
The Business Description
· PREPARING OPERATING PLANS
The Industry Analysis
The Market Analysis and Sales Forecast
The Marketing Plan
The Operating Plan
The Organization Plan
The Financial Plan
Financing Fundamentals and Financing Sources
Glossary
Business Resources
Index
FONDUE