Writing Advertising Copy: How to Write Winning Copy that Boosts Response Rates and Gets Results
Copywriting is easy, isn't it? Just put a few words together and stick it in the newspaper, or send out a letter and wait for the orders to flood in. Well, if you want throw money away, then that is exactly what you do. But planning and using the right techniques will make your advertisement or letter more effective and get you results. This guide looks at how to write copy for advertisements, brochures, flyers, and direct mail.
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Writing Advertising Copy: How to Write Winning Copy that Boosts Response Rates and Gets Results
Copywriting is easy, isn't it? Just put a few words together and stick it in the newspaper, or send out a letter and wait for the orders to flood in. Well, if you want throw money away, then that is exactly what you do. But planning and using the right techniques will make your advertisement or letter more effective and get you results. This guide looks at how to write copy for advertisements, brochures, flyers, and direct mail.
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Writing Advertising Copy: How to Write Winning Copy that Boosts Response Rates and Gets Results
Writing Advertising Copy: How to Write Winning Copy that Boosts Response Rates and Gets Results
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Product Details
| BN ID: | 2940159597700 |
|---|---|
| Publisher: | Octopus Books |
| Publication date: | 04/22/2008 |
| Edition description: | Unabridged |
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