You Go Girl: Start. Build. Sell.

by Sharon A. Davison

Overview

Find out how to turn the vision of a successful business into reality—with just the right attitude, approach and skills. You Go Girl has tricks and tips for starting a business from nothing, building it up, and selling it for a multimillion-dollar profit. Tactics are relevant to the corporate world as well. The stories are entertaining and the guidance is easy to implement.

Product Details

ISBN-13:	9781732568358
Publisher:	BookBaby
Publication date:	09/24/2018
Sold by:	Barnes & Noble
Format:	eBook
Pages:	158
File size:	2 MB

About the Author

Sharon A. Davison, Ph.D. is a talented entrepreneur with a passion for business. She began her career designing innovative solutions in the field of human-computer interaction and usability. Sharon added strategic marketing, program management and communication to her toolbox and parlayed her expertise into building her own multimillion-dollar business, which she later sold for a substantial profit. Sharon is an educator as well as a business owner and she has taught graduate level courses at the University of Seattle as an adjunct professor. She also delivers speeches and consults with business owners to guide them through the growth of their businesses. Sharon has a Bachelor of Science in psychology and sociology, as well as a Master of Arts in experimental psychology. She also has a Ph.D. in experimental psychology with a concentration in human-computer interaction. "I watch people and I observe them," Sharon explains. "I study how and why they interact with each other, how they use products, and what they do with technology. Understanding customers' motivations and desires will always come in handy when running a business."

Table of Contents

Introduction ix

Chapter 1 Being a Leader 1

Chapter 2 From Ideas to Reality 13

Chapter 3 It Takes a Team 23

Chapter 4 Inevitable Mistakes 33

Chapter 5 Those You Trust (Including yourself) 43

Chapter 6 Money Matters 51

Chapter 7 Marketing and Self-Promotion 61

Chapter 8 Managing Growth 71

Chapter 9 Looking and Feeling the Part 83

Chapter 10 Flexibility Is Key 95

Chapter 11 Creativity and Positive Thinking 105

Chapter 12 Going Above and Beyond 115

Chapter 13 Implementing an Exit Plan 123

Chapter 14 Winning and Losing 133

Afterword 141

Acknowledgments 143

About The Author 147