Your Book is the Hook: How to Write, Publish, and Promote the Book that will Build your Business

by Karen Williams

Overview

Writing a book is a great way for business owners to inspire and educate their clients, and leverage their knowledge and expertise.

It will help you to get known for what you do, establish yourself as an authority, and get noticed by more people who need your help.

In Your Book is the Hook, Karen takes you through her proven six-step process to plan, write, publish and market the book that will help you to grow your business.

This book includes:

• Book planning strategies to create the perfect structure
• Getting clear on your niche market and ideal reader
• Understanding what your reader wants to learn from your book
• Developing your signature system and business process
• Finding your unique angle and hook
• How to get started
• How to write a book tips and strategies
• Things that might stop you from finishing your book
• Book editing, proofreading and typesetting
• How to nail your book title and cover
• The different ways to publish a book - traditional and self-publishing methods
• Getting powerful endorsements
• Book marketing principles
• Building a business and raising your credibility
• Becoming a bestseller and launching your book

Plus there are links to more useful resources.

If you're ready to successfully plan your book, write your book, and publish your book, then buy your copy now.

Karen Williams is The Book Mentor from Librotas and the author of five bestselling books. She works with business owners to plan, write, publish and promote a book that builds their business, raises their credibility and attracts higher-paying clients.

Product Details

ISBN-13:	9780995739000
Publisher:	Librotas
Publication date:	03/09/2017
Edition description:	2nd With Updated Content ed.
Pages:	220
Product dimensions:	5.50(w) x 8.50(h) x 0.46(d)

About the Author

Karen Williams is The Book Mentor from Librotas and the author of five bestselling books. She works with business owners to plan, write, publish and promote a book that builds their business, raises their credibility and attracts higher-paying clients.

Table of Contents

Foreword

Acknowledgements

Chapter 1 – Why you need to write a book

Why your business needs a book

What makes this book different from other books on writing and publishing?

How to use this book to get started

Section 1 – Are you book ready?

Chapter 2 – Be an expert in your business

Get clear on your niche

Why you need to be an expert

What do you want to get known for?

Chapter 3 – Get to know your reader

Who is your ideal client and reader?

How to nail your wow factor

Develop your important message

Chapter 4 – Develop your book-ready business

How to create a signature system or process

Steps to build your list and product funnel

How to build your online and offline presence

Section 2 – What makes your book different?

Chapter 5 – Getting clear on your topic

How to get clear on your book topic

How to make it easy to write your book

Chapter 6 – What is your hook?

How to find your angle or hook

The importance of sharing your story

Blocks and saboteurs that might stop you from writing your book

Section 3 – How to get started with your book

Chapter 7 – How to plan your book

Bring all of your ideas together

My favourite planning strategy

Seven steps to write your book

Chapter 8 – What might get in your way?

How to get out of your own way

How to stay motivated to get your book finished!

It’s time to take your book off the back burner

Section 4 – Bringing your book together

Chapter 9 – Strategies for writing your book

Eight essential book writing strategies

The 4MAT System and how it applies to writing

Chapter 10 – How to bring your book together

Four tips to get your book finished

Finding the right editorial support for your book

Chapter 11 – How to make your book stand out

How to nail your book title

Create a great book cover

How to get outstanding endorsements

Section 5 – How to get published

Chapter 12 – Create a powerful synopsis

Why you need a good pitch

How to write a great synopsis

Chapter 13 – Navigate the publishing maze

How to get a publishing deal

Partnership publishing – the pros and cons

How to self-publish your book

Get your book onto Kindle

Section 6 – Marketing must-knows

Chapter 14 – Online strategies tomarket your book

Develop a website for your book

Create your social media presence

Start blogging

How to make best use of Amazon

Chapter 15 – Offline strategies to get your book noticed

How to get speaking engagements

Develop your media contacts

Chapter 16 – Three ways to create a buzz with your book

How to get to number one on Amazon

Get noticed with a book launch party

Create a perfect press release

Chapter 17 – How to get business from your book

Get leads by giving away your book

Create products from your book

Get business from speaking engagements

Other ways to reach more people

About Karen Williams

Editorial Reviews

If you have a book stuck inside you, no need for surgery. Read this and your book will just slide out onto the page and into the world and published.

– Dr. Lisa Turner, Psycademy and author of Spiritual Guide to Riches and other books

An excellent, no-nonsense and comprehensive guide to writing and marketing a book. With clarity & wisdom Karen Williams cuts through all the ‘blah blah’ about publishing and tells you precisely what you need to know. Affirming, practical – a great read.

– Sarah Lloyd-Hughes, Ginger Training & Coaching and author of How to be Brilliant at Public Speaking (Pearson)

Finally, an easy to read and well-structured resource that helps you create a book that is designed to grow your business. Writing a book is one thing, but structuring, designing, publishing and marketing a book so that it builds your brand and brings in new clients is a whole different matter. I particularly loved the chapters on how to self-publish and put together a marketing campaign to promote it. I wish this book was around when I published my first book; it would have saved me making the basic, newbie errors that I am now avoiding with my second.

– Karen Skidmore, Speaker and Marketing Mentor and author of Shiny Shiny

Karen Williams is a star! Your Book is the Hook covers the step-by-step process of writing THE book which will elevate your profile, your credibility and your business to exciting new heights. Imagine you’re at the bottom of the success staircase. Karen climbs every step with you – until you’re jumping around together at the top, where your dream clients can clearly see you and REALLY want to be with you! This is your plan; one which brings together your wildly creative, notes-andthoughts-all-over-the-place into a structure which will serve you, your business and your clients in incredibly fruitful ways. It has inspired me to reach more clients than ever before and create new and unique content. Your Book is the Hook combats overwhelm, brings in organisation, pushing your business and message into alignment and out to the world!

– Lyndsey Whiteside, Starmaker and PR Expert

Karen Williams has done it again! Your Book is the Hook is full of inspiring and practical advice and guidance on how to plan, write and publish your book so that it aligns with your business, helps you stand out from the crowd, gives you credibility and brings you more business. Karen holds nothing back. Using her experience as an established author with an Amazon bestseller, Karen shares how to get your book out of your head and published in a step-by-step easy to follow guide. Your Book is the Hook has given me the skill and confidence to plan and publish my first book!

– Emma Heptonstall, Coach and Legal Expert, Divorce Alchemy

I loved this book! There’s a wealth of practical ‘how to’ exercises and resources together with many inspiring case studies. I have been procrastinating about my book and now realise what a dis-service I am doing to the women I work and connect with! The book is packed with tips, ideas and proven strategies. I loved the last few chapters. A must read if you are serious about growing your business!

– Sandra Green, Women’s Leadership Coach, Handbags in the Boardroom

From the Publisher