The impact that changes in society, technology, and the media have had on youth sports is the topic of a must read book for all youth coaches, administrators, parents and educators. The author interprets and translates valuable information on the role youth sports plays in the social and emotional development of children and how it interrelates to education and life. The author describes how youth sports provide valuable life lessons, positive memories, and a springboard for future dreams. Our beliefs, values, morals, and memories contribute to who we are, what direction we will go, and the possibilities of what we can become. The author emphasizes the need to teach competitiveness and the winning element as well as the importance of the human element. The book details the important role adults have in teaching our youth responsibility, discipline, accountability, respect, teamwork, and how to deal with and understand the two biggest stressors for children--rejection and embarrassment. A book of balance between interest and information this book will inspire, energize, and possibly transform the reader s perception of youth sports.