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100 Secrets de Copywriting: comment écrire pour vendre et écrire pour le web
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Apprenez à écrire des pages de ventes, des e-mails ou des publicités, plus convaincants, qui motiveront ceux qui les liront et qui poussent à l'achat.
Le copywriting est l'art d'écrire pour vendre, une compétence de plus en plus recherchée. L'objectif du livre est de vous partager les meilleurs secrets, éprouvés, pour écrire avec plus de persuasion et vendre, et de rendre le copywriting accessible.
Ce guide pratique s'adresse aux blogueurs, entrepreneurs et rédacteurs web, responsables market...
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