A Fine Line: How Design Strategies Are Shaping the Future of Business

The business world is going through a period of profound and massive change that goes far deeper than any financial slump. The economics of efficiency that has defined the landscape for at least the past hundred years is now giving way to an economics of creativity. Mass production is bowing to customization and niche markets. On top of that the once-maligned notion of sustainability has not only entrenched itself into the business world but its clear that companies who havent planned for a...