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Agents of Change: Rethinking Insurance Agency Marketing
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Follow along with fictional insurance agency owner, Jim Wakefield, as he fights to keep his struggling small business afloat. Slowly and surely, he discovers not only how to find more customers, but also how to retain them for the long-term through loyalty-generating marketing initiatives. During his year of eventual marketing mastery, Jim and his team bond closely as they overcome significant odds to reach a point of growth and sustainability.
For clarity, the authors step in at the end of...
For clarity, the authors step in at the end of...