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Agile Diffusion: Marketing for the Rest of Us

By Malaz Boustani MD, MPH, Craig Solid PhD, Jose M. Azar MD, Richard J. Holden PhD, Erin Shadbolt MSN, RN
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$19.95
By Malaz Boustani MD, MPH, Craig Solid PhD, Jose M. Azar MD, Richard J. Holden PhD, Erin Shadbolt MSN, RN
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The average time from when a healthcare innovation is discovered until it is implemented in real-world practice is seventeen years.

Encouraging the adoption of innovative solutions for improving care delivery requires more than just sharing the results of a clinical study or a quality improvement initiative. Hospitals, emergency rooms, clinics, and other care settings are complex systems of unique individuals all processing information in real time to make decisions about patient care.

Agile ...

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Medicine & NursingMedicineAdministration & ManagementHealth Care Delivery