Always Day One: How the Tech Titans Plan to Stay on Top Forever

"This is a terrific book" - Kara Swisher

An acclaimed tech reporter reveals the inner workings of Amazon, Facebook, Google, Apple, and Microsoft, showing how to compete with the tech titans using their own playbook.

At Amazon, "Day One" is code for inventing like a startup, with little regard for legacy. Day Two is, in Jeff Bezos's own words, "stasis, followed by irrelevance, followed by excruciating, painful decline, followed by death."

Most companies today are set up for Day Two. They build ...