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Behavioral Economics

Paperback
$100.00
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This item will be released on Nov 3, 2026
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An approachable and up-to-date introduction to behavioral economics that shows how behavioral insights can augment standard economic theory to better describe how real people actually behave.

The line between standard and behavioral economics is blurring as behavioral models are increasingly incorporated into standard theory. Weaving together experimental evidence and behavioral models, this behavioral economics textbook provides an approachable, precise introduction to the field that emphas...