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Believe: The Untold Story Behind Ted Lasso, the Show That Kicked Its Way into Our Hearts

By Jeremy Egner
eBook
$1.99
By Jeremy Egner
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Notes From Your Bookseller

Ted Lasso captured the hearts of pretty much everyone, and this book contextualizes just how that happened, and the people behind it.

From The New York Times's Jeremy Egner, the definitive book on Ted Lasso, returning for Season 4 in Summer 2026

When Ted Lasso first aired in 2020, nobody—including those who had worked on it—knew how a show inspired by an ad, centered around soccer, filled mostly with unknown actors, and led by a wondrously mustachioed “nice guy” would be received. Eleven Emmys and one Peabody Award later, it’s safe to say that the show’s status as a pop-culture phenomenon is secure.

In Believe, entertainmen...

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