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Beyond the Funnel: A New Path to Customers
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The sales funnel has dominated marketing for decades-but customers don't think in funnels. They move in loops, networks, and journeys that are anything but linear. In Beyond the Funnel, Jessica Frank challenges outdated models and introduces a fresh, modern approach to winning customers.
Packed with insights and practical frameworks, this book will help you:
Understand how customer behavior has changed in the digital era.
Map real customer journeys that go far beyond simple funnels.
Design mark...