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Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video
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Kevin Nalty, the only career marketer who is also one of the most-viewed YouTube comedians, provides proven, practical ways to promote your product or service using the most visceral form of social media--online video. Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Case studies of how leading brands haveleveraged online video to entertain while delivering their brand mess...