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(un)selling: 14 (un)conventional principles to reduce sales anxiety and increase sales

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"You are the gift. This breakthrough sales book reminds us that your customers need more humanity and less hustle." Seth Godin, Author, This is Marketing


Buyers are afraid of salespeople.

Salespeople are afraid of other salespeople.

What a mess.


Kevin Casey understands your sales anxiety.


In 2012, he was on the verge of closing the biggest sale of his life. Or so he thought... But when he accidentally pressed the "mute" button instead of hanging up, he heard the truth. The people who were singin...