Breaking the Coaching Code: How great coaches transcend the rules

Coaching is being transformed. As low-cost coaching platforms and AI develop, coaches need to differentiate themselves to survive and thrive. Does that mean ironing out the wrinkles, gaining more badges and credentials? Perhaps following rules just makes us more human robots.

The truth is that you don’t need to be a perfect coach to be a transformational presence; often, your own brand of human frailty is exactly what the world - and your client - needs right now. Mature coaches can respect ...