Build for Change: Revolutionizing Customer Engagement through Continuous Digital Innovation
By Alan Trefler
Hardcover
$25.00
By Alan Trefler
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Customers have radically changed the ways they interact with businesses, and today's organizations need to adapt
Is your company prepared for the Gen D future, or is it heading toward life support? A lot of companies across the globe are going to die over the next few years, not because of macroeconomic stress, but because there is an emerging generation that is radically changing the rules of customer engagement. In Build For Change, Pegasystems CEO Alan Trefler shows exactly what companie...






















