Building the Value Machine: Transforming Your Business Through Collaborative Customer Partnerships

Building the Value Machine represents the type of business that many aspire towards — a business that is able to align its internal functions, including sales and marketing, in order to collaborate with its key customers and create real and unique value for mutual benefit.

This book provides a solution to the challenge of finding the right organizational structures, the right planning and operational processes, and to place all of that under the right kind of leadership to create the 'right ...