Built-In Social: Essential Social Marketing Practices for Every Small Business

Marketing today is driven by the customer. The old mindset was one of finding customers for your products and services. The new one is to find products and services for the customers whose trust you have earned. Businesses that are succeeding today have acknowledged that as a result of new media they are in shared relationships with customers, employees, and other influencers in the community - even competitors. Social Centric Business is for the silent (and massive) majority whose collecti...