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Built to Innovate: Essential Practices to Wire Innovation into Your Company's DNA

By Ben M. Bensaou, Karl Weber
Narrated by: Jonathan Yen
Unabridged — 9 hours, 8 minutes
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By Ben M. Bensaou, Karl Weber
Narrated by: Jonathan Yen
Unabridged — 9 hours, 8 minutes
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It's no secret that continuous innovation is the key to seizing and maintaining the competitive edge in today's increasingly challenging business environment. Unfortunately, the process for achieving this holy grail of business has been a mystery-until now.



Built to Innovate delivers a proven system for building relentless innovation into your company's DNA. Professor and former dean of executive education at INSEAD and business innovation thought leader Ben M. Bensaou explores the essential...