CARE for Your Clients: Three Steps to Building a Great Brand Around Client Experience

How do you turn everyday service into brand loyalty?

CARE for Your Clients reveals a practical three-step system to help businesses deliver unforgettable client experiences and rise above the competition. Grounded in the author's real-world leadership in marketing, sales, and client account management within a major engineering and construction firm, this guide introduces a transformative approach to client experience.

At the heart of the book is brand convergence, the alignment of corporat...