Career Essentials: The Cover Letter

Today's economy leaves little room for second chances in the job market. Hiring managers are swamped with applications. What are you doing to rise to the top of the pile and get noticed? If it isn't creating a cover letter driven by facts and filled with punch, you aren't doing enough.

The cover letter is often overlooked as a key marketing tool ? the perfect introduction. It can be blank and uninteresting or it can offer the potential employer exactly what they are seeking. Don?t overlook ...