China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them

From factory of the world to mall of the world in 30 years. How did China go from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century? Chinas Super Consumers explores the birth of consumerism in China, explains who Chinas Super Consumers are and tells the stories of the foreign and domestic companies, brands and executives who have succeeded in selling to the market Westerners have dreamed abou...