Choose Wisely: Rationality, Ethics, and the Art of Decision-Making

A leading psychologist and philosopher challenge the shortcomings of rational choice theory-and propose a new framework for understanding decision-making.

For many decision scientists, their starting point-drawn from economics-is a quantitative formula called rational choice theory, allowing people to calculate and choose the best options. The problem is that this framework assumes an overly simplistic picture of the world where different types of values can be quantified and compared, leadi...