Completing Capitalism: Heal Business to Heal the World

Milton Friedman's "financial capitalism" business model, which focuses exclusively on maximizing returns to shareholders, has caused tremendous harm to people, planet, and even profits, argue Mars, Inc., executives Bruno Roche and Jay Jakub. They advocate a detailed, field-tested alternative that takes a broader view and enables businesses to do well while doing good.


For the past fifty years, the business world has been dominated by the Milton Friedman "financial capitalism" economic model,...