Consumption-Based Forecasting and Planning: Predicting Changing Demand Patterns in the New Digital Economy

Discover a new, demand-centric framework for forecasting and demand planning

In Consumption-Based Forecasting and Planning, thought leader and forecasting expert Charles W. Chase delivers a practical and novel approach to retail and consumer goods companies demand planning process. The author demonstrates why a demand-centric approach relying on point-of-sale and syndicated scanner data is necessary for success in the new digital economy.

The book showcases short- and mid-term demand sensin...